October 3, 2017, Share It Music - a nonprofit organization founded by Sub Pop Records employee and Seattle University School of Law alumnus Cayle Sharratt - officially launches operations. Share It states their organizational mission is to "support independent musical artists and advance community organizations by merging music and social causes."

Share It goes on to explain that their aim is for musicians to give back and support their communities because music is a collective, reciprocal experience. Share It posits that the music industry and notions of social engagement can be merged together to create benefits that extend beyond the record label and the musical artist to permeate our communities and forge cumulative bonds.